Music Marketing Project pt. 1

     For our music marketing project my group got the alternative music as the genre, and we were very excited. We first started by listening to the four songs we were given, and decided we would use the song "The Man" by The Killers. We picked this song because as soon as we heard it we all got a ton of ideas for how we could make an awesome music video with it. Before anything, though, we decided to  create a schedule and plan out when we needed to get everything done by to stay organized.

   For our research we were required to research two music production companies, and two artists that fall into our assigned genre, in our case alternative, for each respective company. We approached this by first looking for two alternative artists, finding which music production companies they were associated with, then finding another alternative band/singer was associated with the companies. My group ended up researching the marketing and distribution practices of the Arctic Monkeys and Owen Pallet from Domino Recording Company, and Steve Lacy and The Strokes from RCA Records.

    Once the research was finished, it was time for us to focus on the branding for our band. Our first idea was to make a music video inspired by the different decades since the song reminded us of the 70's and 80's. However, we were not able to really branch off from there to create a creative brand for the band. While looking over the lyrics of "The Man", we realized the song talked about someone who was very confident, almost full of themselves. This was when we got the idea to create a brand based on the seven deadly sins: pride, greed, lust, envy, gluttony, wrath, and sloth. The idea is that each album would represent each one of the sins, with "The Man" by The Strokes and the album it would be a part of representing the sin of pride first. We came up with the band name Seven Sevens, and created a logo (shown to the right) which includes every color that represents each sin. The music video follows the lead singer playing a very self absorbed and prideful character, and includes clips of the full band playing the song, and simply having a good time.