I unfortunately grossly overestimated the amount of time that I had this week after school, and while I've been working well throughout the week, I still found I scheduled out my week wrong. Regardless of my miscalculation, the show must go on, and I will make sure that this upcoming week I properly organize myself. This week was time to start researching our social media component for the portfolio project. Below are three social media pages for pieces of media that either inspired my film idea, or are of a similar genre.
Midsommar
Social media tool:
Description of types of posts:
The posts consist of a healthy combination of pictures and videos. In the week leading up to the release of the movie, there is a series of posts counting down the days till the release. In each post, clips of the movie are shown, each seeming to follow and introduce a different character or different significant aspects of the film. As the posts go on, they get more and more intense as well.
Before this, the pages first two posts consisted of the movie's posters, clips of the trailer and movie, as well as one post that has an image or clip from the film with a quote from critics praising the film. In these particular posts, the use of what looks like a piece of paper burned at the edges is used to display the quotes.
Description of how branding is developed (or not):
Throughout the page, the color is consistent, with a very pastel color palette, and overexposed images that are consistent with the aesthetic of the movie. There are also a lot of colorful flowers included throughout the social media that are very important to the premise of the film. Despite the pleasant color design and flower elements, the content includes content that raises fear and suspense with the audience.
BoJack Horseman
Even the captions on the posts are very indicative of BoJack's personality, and fit right in with something viewers may see him say or do in the actual show. There are even screenshots from notes apps, that give further insight into the life and mind of some of the characters.
Description of branding and how its developed (or not):
On the Instagram page, the brand is developed through the developing of the main character's personal social media page. Through this, the show's overall cynical and day-in-the-life of a celebrity tone. The use of posts of the animated character's promoting their work and sharing moments with one another, makes the viewer feel like these are real celebrities, which is perfect for the show since it often includes the names and faces of celebrities from the real world, as well as parodied versions of things that exist in the real world too.
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