Print Component Research

    Post card advertisements make it possible for filmmakers to easily advertise their films at film festivals by handing out the postcards to the people there.

Us. Them. Me. by Quincy Woo

    This is the postcard for Quincy Woo's final thesis film that was to be shown at the Oregon Independent Film Festival. The way that the postcard itself is structured draws the audience in, with the two figures on each side of the text helping to establish a more serious tone as they are cast in a shadow, almost like they are fading into the black background. This technique creates a meaning in the two character's relationship, possibly something keeping them apart, while still being connected to one another. This also allows for a reader's attention to be further drawn to the white text in the center (which stands out very well against the black background), that displays the title of the piece, the director's name, as well as the three acclaims it has already received. Having the "Official Selection" for the screening at the Oregon Independent Film Festival crest going at the top of the pyramid of three brings it to the audiences attention, and highlights it as the most recent, and relevant to the advertisement itself.

Dear Peter by Scott Willis

    Although this post card is for a short film documentary, I was still quickly captivated by its visuals, so I thought it would be of value to mention. The visuals are split in half, with a slightly distorted, picture of the lower half of a man's face being shown as it fades into a solid dark blue, where the name of the piece, who directed it, and all of its acclaims are displayed. The editing for the image of the faint blue and distortion, conveys a feeling of mystery, indicating that something is meant to be solved or figured out within the film. I really like the idea of doing a sort of fade into solid to display the information needed on the post card, I think its really effective in capturing the audiences interest. I think it would be cool to play with that and do something with multiple colors fading into black in the middle, where the name would be displayed.